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You may also be having the best products and services to offer, best performance certifications, and an amazing team of professionals working for you and so on that add more value to your business; however, you need to understand few basics on making a great site that search engines can track easily.

Below are some fundamentals that will not only help you in creating the most search engine friendly website but also in keeping an easy track of it.

How Do Spiders Work?

One of the facts about search engines is that they utilize software programs known as bots or spiders that crawl the web and build their database. These spiders are sent to view and index pages which are later processed and retrieved from the database. A search engine spider is designed in such a way that it reads any document from top left corner to the bottom right corner as humans do.

Placing Text Links

You can also use these bots to your benefit by allowing them to spider your site completely. You can place text links that direct to some of your main pages on the website at the bottom of your page so that spiders can easily crawl through your site. It is also recommended to have a text link that directs to your site map.

Site Title

The title of your site is very important as it not only serves as a reference for the Internet users who type in the keyword but also it is one of the first things that is viewed by the search engines. You must select the best keywords and place in your title and also make sure that these keywords are relevant to the content on your webpage.

Meta Tag Description

A meta tag description contains a brief description of the webpage content. It is usually placed after the Title tag and before the Keywords Meta tag. Search engines usually use this as a source of information to know the theme of the site and to aid them in listing and ranking the website. Your meta description may contain two to three sentences with the main keyword placed in the beginning of every sentence. This description appears fully or partially along with your reference link when users search.

Keyword Usage

Choosing the right keywords to optimize your site is very important. The content on your webpages should contain the keywords that you are optimizing so that the search engine can easily track your website when a user enters a search query containing your keyword. Using your keywords correctly can help identify your site related to that particular keyword from all other sites on the Internet.

Keyword Rich Content

This is a crucial part of the SEO process as it involves creating compelling text that would make readers remember by linking back to it. Your webpage content should be written in such a way that it contains targeted keywords with an ideal keyword density. The content you write must make sense and should be relevant to the person visiting the site. You should also avoid mixing too many themes on a single page. It is also good to know that search engines are mainly text driven and are oblivious to images, sounds, flash movies, javascript, frames, directories, and similar stuff. Therefore having lots of these on your website may not be very helpful from the SEO point of view.

Anchor Text

Anchor text is hyperlinked text that you can click on. This is used in the content as an internal link that directs visitors to different topics contained in different pages in the website. Keywords that are most relevant and that relate to the overall content of your site should be used in the anchor text as search engines use this to relate your webpage content to the user query.