Using Social Media – Before and After A Crisis

Dallas Lawrence provides suggestions for how corporations, government agencies, and nonprofit organizations can use social media to build online communities of support that can be called on during a crisis. He mentions the usefulness of building positive relationships with bloggers, Twitter users, and groups of people on social networks. As chair of Levick Strategic Communications [...]

SEO Tips – Guidelines to be Followed Before Optimizing Your Website

Search engine optimization is not an unfamiliar term for online entrepreneurs. You cannot do without search engine optimization, which is a very essential website promotional tool. Without the use of SEO your online business would be a sheer failure. Search engine optimization refers to updating or optimizing your website so as to improve the search [...]