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Common SEO Content Writing Mistakes
Posted on | January 14, 2010 | No Comments
Have you ever thought that why after detailed search engine optimization, your site succumbs to the strict ranking system of leading search engines? Especially, in cases, where, once your site gets ranked among the top notches in the search results, but fail to sustain its position later? Well! In most of the scenarios, such a situation is an outcome of weak, languid SEO content writing mistakes, which we follow unintentionally.
Let us begin with the very common mistake of creating a splash page as the introductory page of the site. In such pages, you may find only images and pictures with only a small text saying ‘enter here’ or ‘log in’. This is an SEO debacle! the image may be quite interesting and pleasing for the viewers but otherwise, it holds no value when it comes to SEO. Hence, what is the use of making a captivating splash page when viewers cannot reach out for it through search engine results? Therefore, it is important to have keyword rich content on homepage as engine crawlers do not get attracted towards pictures, images or two words text. Secondly, there are many developers, who in their snazzy attempt, like to display text and pictures in the form of images on the web pages. Unfortunately, this is also a disaster search engine spiders cannot read it and you may have to lose a lot on your SEO profitability. Therefore, text in the proper format is only a valuable addition.
Post splash pages, comes the widely committed mistake of using identical Title and Meta description for all pages. Just the way we want our separate identity; even pages require their own appropriate Title and Meta tag. Reusing the same Meta descriptions and Titles would make it difficult to optimize the page as the content will not go with the description. Also, the Title tag is the first thing the search engine reads and coveys what the page is about. Hence, in order to get superbly recognized or exclusive, do not dare to add your company name at the beginning of the Tag and ensure that the word count does not get higher than sixty as mostly crawlers do not go beyond that.
Another basic mistake, we often make is trying to trick the search engines, which in common terms known to us as ‘black hat’ SEO. Smart methods like cloaking, where hidden texts are created should not be followed because they habitually fail in retrieving good results in the long run. At times, their damage can be as severe as getting your site being kicked out of the search engine listings, leaving you with no zero traffic.
And the last mistake which cannot get overlooked with any site is the sluggish attitude of site controllers in case of regular updating of content. The list of most sought after keywords keep changing with the changing trends, making it imperative for the content writers to keep developing new informative, keyword rich from time to time. Similarly, SEO efforts should also be managed in sync with the changing requirements. In order to learn more about SEO content writing, visit www.seocontentwriting.net
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